Within the Gundersen Health System, the Edge team is dedicated to transform the future of healthcare through innovation. I was the lead designer tasked with delivering a complete brand package starting with their name all the way through brand identity, color palette, presentation template, business cards, custom iconography, image recommendations, flyers and a Wordpress website. This was a long-term project involving a wide range of stakeholders from the mothership to the Edge team.
Our team of four designers created a variety of logo concepts. My design was chosen as the final logo. The next step was creating a brand system that leveraged the logo's look and feel, fit within the mothership guidelines, and established the visual and messaging identity of Gundersen Edge.
The brand guidelines included:
Designed in Sketch, developed in Wordpress
