I'm a freelance graphic designer based in Santa Cruz, California, with over a decade of experience helping businesses communicate clearly through thoughtful, strategic design. My background spans agencies, startups, and in-house teams, giving me the versatility to adapt to a wide range of industries, creative challenges, and workflows.
I partner with companies to create brands, websites, marketing campaigns, presentations, and digital experiences that are both visually compelling and purpose-driven. Whether building a brand from the ground up or refining an established one, I combine strategic thinking with strong visual storytelling to create work that connects with people and delivers results. I've had the opportunity to work with organizations including Mitsubishi, Schneider Electric, Hitachi, Halliburton Labs, Gundersen Health, Athleta, Toyota, and many others.
I'm currently available for freelance projects, agency partnerships, and select full-time opportunities. If you're looking for a collaborative designer who brings curiosity, creativity, and reliability to every project, I'd love to connect.
Illustrator
Photoshop
Photoshop
Illustrator
PowerPoint
Keynote
Figma
Sketch
Email Signatures, Wordpress, Webflow, SquareSpace, Google Slides, Canva, Prezi, Adobe After Effects, Asana, Airtable, HubSpot, Hootsuite, Google Analytics, Website SEO, LinkedIn Campaign Manager, Midjourney, and more!
I believe the research phase is the most important phase. I try to take my time with interviewing key stakeholders and clients to get a complete picture of the right tone, channels, target audience, and project goals. With that in mind, I explore different venues for inspiration and create a mood board to present different possibilities.
Initial idea generation for me should be focused on creating as many concepts as I can within timeline constraints. The more ideas the better, I don't spend too much time perfecting them at this stage. I like to play with ways to portray the same idea by changing up the style or color palette, but also have a variety of distinct ideas.
Once a direction has been settled on, I move on to push that idea further. There might be a few quick iterations that explore even further how to perfect the idea. Then I make sure everything is pixel perfect before presenting the ideas. Criticism is welcomed and changes are still expected.
The design is done! The last step is file delivery or moving the project on to development. It's still an important phase to make sure the files are checked, double-checked and delivered properly. The final user should be able to use the design are needed without any issues.